It's pretty clear that COVID-19 is here for a while. Despite the lockdown, set backs, ever changing protocols, and a solid team we have managed to keep afloat due to three key steps. Today I’d like to talk about Foundry Room’s approach to Pandemic Preparedness.
Pandemic Preparedness Lesson 1: Get thee a good tech team.
It was about two weeks into the mandatory closure when we figured out that we need to pivot fast. This meant finding people on our team willing and eager to learn new things and pave new paths. The first to mobilize was our DJ and his associates. It took a total of one week to bring in the proper equipment, using the right platform, and train the right people to facilitate live stream wedding ceremonies. This was a crucial element of our Essentials Wedding Package. It allowed guests to tune in to the wedding from anywhere in the world and the couples were given the opportunity to have a copy of their ceremony as well. This was such a popular feature which we will add to our Elopement Package!
Pandemic Preparedness 2: Ownership is key
We own all of our decor. This was often seen as our achilles heel, after all, there are many wonderful decor companies in the city. But when non-essential businesses like rental companies had to suddenly close down and deliveries were at a stand still, we were still able to provide our brides with a full set of decor to choose from. For this reason, we will always carry our own inventory for decor, chairs, and arches.
Pandemic Preparedness 3: Lean in to the Pandemic.
A wedding day is THE most planned for and anticipated event of your life. Having a pandemic curveball thrown at you mere weeks before your wedding is not an easy weight to bear. Yet, many have celebrated weddings and embraced their unique situation. One of the most creative act of "leaning in" to your COVID wedding was a when the mother of the bride used the excess material from her wedding dress to sew a matching mask! She also made a mask for each of the 12 guests at their ceremony.
You can’t truly prepare for a pandemic. You can make necessary changes, adapt, and move forward. This is what we hope to do.